Three playbooks.

Original strategy and creative work for three kinds of founder.

Person walking past a vivid orange wall
Original work. Playbook 01. Founder personal brand.

Founder Brand

Turn a faceless tips account into a founder people ask for by name.

Positioning, scripts, captions, publishing

Read the playbook
Calculator and notes
Original work. Playbook 02. Financial education.

Clarity Series

Money, made clear.

Carousels built to be saved

Read the playbook
Handshake across a table
Original work. Playbook 03. Business funding growth.

Funding Path

Reels that send funding-curious owners to one clear next step.

Hooks, CTAs, the DM path, lead tracking

Read the playbook
Instagram Strategy Projects: independent creative work

Three accounts. Three reads.

Independent creative and strategy work by Abdul Mueed, based on public profiles reviewed 5 November 2026. Each brand name belongs to its owner.

Entrepreneurship and scaling

@hormozi

Alex Hormozi

5.1M followersLatest post: 4 Nov 2026

View @hormozi on Instagram
Reel concept by AbdulYour offer isn’t broken. Your follow-up is.
Project overview
An independent strategy project on how Alex Hormozi, founder of Acquisition.com and co-founder of Skool, turns scaling advice into an instantly recognizable Reels format.
Marketing objective
Help business owners find the right advice faster, and move more viewers toward the free scaling roadmap in his bio.
Abdul’s creative contributions
Abdul reviewed the public profile, analyzed its hooks and visual system, then wrote the series strategy, engagement plan, and three original Reel concepts.
Content strategy
Group live Q&A Reels into named series by business stage, from first hires to sales training, so new followers can quickly find answers that fit.
Lead generation and engagement
Close each series with one call to action for the scaling roadmap, and pair top Reels with save-worthy carousel summaries that bring viewers back.
Key deliverables
Brand analysis, series-based content strategy, engagement plan, three Reel concepts, and one cover concept.
Reel concepts and creative execution
  1. Your offer isn’t broken. Your follow-up is.
  2. Fix this before you buy more ads.
  3. The first hire that buys back your week.

Direct-to-camera answers, a question hook in the first line, and one takeaway per Reel.

Personal finance and founder brand

@your.richbff

Vivian Tu

4M followersLatest post: 4 Nov 2026

View @your.richbff on Instagram
Reel concept by AbdulGot a raise? Your first 24 hours.
Project overview
An independent strategy project on Your Rich BFF, where former Wall Street trader Vivian Tu makes personal finance feel like advice from a trusted friend.
Marketing objective
Build trust with people who feel shut out of finance, and move followers from one useful Reel to her podcast and @askdolly.
Abdul’s creative contributions
Abdul studied the account’s voice, caption style, and content mix, then mapped three content lanes and wrote original Reel concepts in a friend-to-friend tone.
Content strategy
Run three clear lanes, each with a repeatable cover: money news explained, podcast clips, and personal money stories.
Lead generation and engagement
Host a weekly money Q&A. Followers send questions through Stories, the best answers become Reels, and each one points to the podcast or @askdolly.
Key deliverables
Voice and content analysis, three-lane content plan, weekly Q&A format, three Reel concepts, and one cover concept.
Reel concepts and creative execution
  1. Got a raise? Your first 24 hours.
  2. The “free” account that isn’t.
  3. Ask this before you co-sign.

Casual talking-head delivery, a white caption card, and one clear money takeaway. General education only.

Business funding

@lendio

Lendio

14.4K followersLatest post: 30 Oct 2026

View @lendio on Instagram
Reel concept by AbdulPaid in 90 days. Payroll is Friday.
Project overview
An independent strategy project on Lendio, a small business financing provider whose bio highlights one simple application and a network of 75+ funders.
Marketing objective
Reach owners before funding becomes urgent, build confidence through education, and guide ready owners to the application.
Abdul’s creative contributions
Abdul audited the editorial design and customer storytelling, then built an industry-based series plan, a DM lead path, and three original Reel concepts.
Content strategy
Publish a weekly series by industry, starting from real cash flow problems like construction’s 90-day wait to get paid, supported by customer stories.
Lead generation and engagement
Educate first, then offer one step: a prep checklist by DM, followed by the application link. No approval promises, and requirements vary by lender.
Key deliverables
Design and content audit, industry series plan, DM lead path, three Reel concepts, and one cover concept.
Reel concepts and creative execution
  1. Paid in 90 days. Payroll is Friday.
  2. Line of credit or term loan? One minute.
  3. What to gather before you apply.

Short, hook-first Reels built on everyday owner scenarios, with simple on-screen text and educational captions.