Five Reels. One voice.

Hooks, scripts, captions. Choose a cover to read its script.

Reel 1. Story

“I kept the letter that told me no.”

Script: Hold up the envelope. “I didn’t understand a word of this.” What I learned next. One lesson, no pitch.
Visual: Macro on the envelope. Window light. Room tone, no music.
Caption: Everyone in this business has a “before.” This is the short version of mine.
CTA: DM “FIRST LOOK” for the questions I wish I’d asked.

Reel 2. Education

Script: A loan application. Highlight time in business, cash flow, and existing debt. “Requirements vary by lender.”
Visual: Overhead desk. Highlighter strokes, simple labels, 30 seconds.
Caption: Three things worth reviewing first. General education, not a promise of approval.
CTA: Save this before you apply.

Reel 3. Lifestyle

Script: Early start. Coffee. Statements open. “Nobody films this part. It’s why the rest works.”
Visual: Dawn light, natural sound, numbers kept blurred.
Caption: The unglamorous habit behind every money decision I make.
CTA: What’s your 20 minutes? Tell me below.

Reel 4. Business

Script: Two owners, labeled a dramatization. One brings a pile of paper, one organized statements. No result shown.
Visual: Split screen, match cuts, the same clock in both frames.
Caption: Dramatization. Preparation doesn’t guarantee an outcome. It changes the conversation.
CTA: DM “READY” for the prep list.

Reel 5. Trust

Script: The question on screen. “You’re not the only one.” A plain answer, then one next step.
Visual: Parked car, one locked-off take, question card on top.
Caption: No judgment here. Ask what you’d never ask out loud. General education.
CTA: Send yours. The question box opens Tuesdays.

Founder stories run only if true. General education, no outcome promises.

Caption writing

One story. One clear next step.

Content Planning · Growth package

Growth monthly: 8 Reels, 8 posts (4 carousels, 4 photo sets), daily Stories

Mon

Reel

The setback behind the business

Tue

Carousel

Credit terms, explained

Wed

Stories

Anonymous question box

Thu

Reel

What a lender reviews first

Fri

Photos

The week, unposed

Sat

Stories

One lesson learned

SunPlan

Read Insights. Queue next week.

Sample week from the Growth package: 2 Reels, 1 carousel, and 1 photo set each week. Stories run daily; Wed and Sat are feature days.